What is Meghan Markle’s New ‘As Ever’ Lifestyle Brand?

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Good-bye, American Riviera Orchard. We hardly knew ye. On Monday, Meghan Markle announced that the lifestyle brand she launched last year — which hasn’t done much except send jam to her friends — is getting a revamp. American Riviera Orchard is out, and As Ever is in. Is that a better name? It certainly sounds less like an actor’s diction exercise, so that’s a plus, and it’s far less likely to get her into a patent dispute.

“Last year, I had thought, ‘American Riviera, that sounds like such a…

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