While transformational growth has been achieved, significant work remains to unlock full equal opportunities for women and girls across the sport.
Made for This Game shows the time for asking permission to play is over, empowering all women and girls to take their rightful place on the pitch, whether that be as players, coaches, referees or leaders.
The campaign encompasses every area of women’s and girls’ football – from the Lionesses to grassroots – and underpins our commitment to continue to grow and develop all aspects of the game, as outlined in the governing body’s women’s and girls’ strategy Reaching Higher (2024-28).
The ethos of Made for This Game has been encapsulated in a video to celebrate…