Dark arts in Hollywood – how the publicity smear machine changed

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“She’s a phony, but I guess the public likes that…” This is the line that actress Joan Crawford is said to have declared about film star Bette Davis.

The back-and-forth sniping between the pair played out in the tabloids of the 1930s and 40s. “Bette is a survivor… She survived herself,” Crawford is also said to have remarked.

Their tempestuous relationship was so notorious that in 2017 it was made into an Emmy award-winning TV series, Feud.

Hollywood rivalries are of course nothing new – yet conflicts today rarely play out so publicly. That might be why the dispute between actors Blake Lively and Justin Baldoni, which spilled out into the open in December 2024, is still in the…

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