JBL has launched a campaign celebrating the diversity and versatility of its next generation of portable speakers.
“Made to be heard” consists of a series of five short films and was created by Havas London.
The 15-second films were directed by Youth Hymns through A Running Commentary.
They all start with a quick zoom in on Earth, transitioning into showing people in various situations listening to music through the JBL speakers.
Three of the ads feature the Flip 7 and Charge 6 portable speakers, showcasing different features of the products. In one of the films we see a traffic warden dancing on the road, vibing to the music which he can still hear…