Autonomous Sensory Meridian Response (ASMR) videos, like the one posted recently on Instagram by Meghan Sussex, involve a series of sounds that many users find relaxing and enjoyable, but what does the science say?
ASMR can offer listeners a break from reality. Photo: Getty
Have you ever felt your brain tingle? You may have experienced Autonomous Sensory Meridian Response (ASMR), an involuntary tingling sensation that moves down the spine from the scalp, usually triggered by certain visual or auditory stimuli.
Online ASMR videos have become hugely popular as a way to relax, particularly with young people. According to web analytics platform SimilarWeb, ASMR was the most searched term…
