An activewear company founder said running on a treadmill for 24 hours in a pub to raise money for charity was “torture” but “incredible”.
Joe Pritchard, from Worcester, continuously ran for 24 hours on a treadmill that he set up at The New Inn in Shrawley to raise money for My Name’5 Doddie Foundation, a charity set up by Scotland rugby player Doddie Weir who died aged 52 after living with motor neurone disease (MND).
Mr Pritchard, 23, and his brother Alfie, 26, co-founded a clothing company named Mile Pie, which gives 25 per cent of its profits to charity, and every year they take turns tackling a new fundraising challenge.
“Alongside that, we do big challenges and with each challenge, we work with a different charity to try and raise as much money as we…