Arduboy creator says his tiny Game Boy won’t survive Trump’s tariffs

Kevin Bates managed to quit his day job and move to China after his game-playing business card, the Arduboy, went viral in 2014. But a decade later, Trump’s staggering and inexplicable new US tariffs are driving him out of business.

Just as he was about to turn a profit for the first time, just before he was about to bring a new product to retail, he tells The Verge that his company can no longer survive as-is. He says that despite lifetime Arduboy sales of over $1 million, much of it from recent growth in 2023 and 2024, Trump’s new 104 percent China tariffs will be the beginning of the end.

“I just like making circuit boards and helping people learn to code games. This is all too much,” he says.

Even if he wanted to — Bates admits he’s been looking to sunset…

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