Instagram is experimenting with a new feature called “locked Reels,” which allows creators to share exclusive content accessible only through a secret code. This innovative feature aims to enhance engagement and provide creators with a unique way to connect with their most loyal followers.
According to a report by TechCrunch, the locked Reels feature requires viewers to enter a code, often hinted at by the creator, to unlock the content. For example, a creator might use a hint like “my dog’s name” or “my birthday” to share exclusive videos with followers who know the answer. Instagram’s Design account recently tested the feature by sharing a locked Reel with a hint referencing the first hashtag in the caption. Upon entering the correct code, viewers were greeted with an…