Failed lawsuit repeats Duff Beer deceptive marketing: Judge

B.C. judge muses ‘life imitates art’ before describing a failed class action lawsuit as a repeat of deceptive marketing practices carried out by the Duff Beer company in a ‘notorious’ Simpsons episode

A B.C. judge has rejected a proposed nation-wide class action lawsuit alleging a company sold various paint thinners at different price points when the contents were in fact identical.

Released Friday, the decision from B.C. Supreme Court Justice Joel Groves weighed arguments against Recochem Inc. that alleged the company engaged in deceptive marketing and made false representations to consumers. 

To explain the allegations, judge Groves opened his decision leaning on a…

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