Apple’s Subtle Push To Sell You A New MacBook Pro

Update, Sunday Apr 13, 2025: This article has been updated with details on the iPad Pro and the Apple Silicon M5 chipset.

How do you sell a laptop like the MacBook Pro to consumers? There’s a clear argument for high-end content creators and developers to look at the Apple SIlicon Pro and Ultra. Yet the consumer-focused MacBook Pro has to deal with the increased challenge of the MacBook Air.

MacBook Pro’s Intel Inside Advantage

When the Mac platform ran on Intel silicon, it was easier to create a gap. The difference in performance from the lower-end to the higher-end chipsets in each generation ensured that the cheaper MacBook Air…

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