The Dublin-based firm works with brands including Tayto and Kerry
Advise co-founders Dr Kevin McCarthy, CEO, and John Phelan, commercial director
Advise co-founders Dr Kevin McCarthy, CEO, and John Phelan, commercial director
Dublin-based analytics company Advise has invested €8m into the development of its AI platform.
The company that works with consumer packaged goods (CPG) brands like Kerry, Dr Oetker and Tayto has launched a new generative AI (GenAI) agent trained by its Dublin engineers.
The agent helps customers compare between products by taking on the role of the category manager – the expert who understands how different products perform, its pricing and promotion.
It helps customers choose by using a trained large language model (LLM) – a machine learning model…