One of the most important metrics for a mobile app is its conversion rate. It tells you how many people that use the app for free become your paying customers. It’s about how profitable and sustainable your app is.
Now, if you are one of the die-hard Pink Floyd fans, you gotta love their song The Wall. If you are an app marketer, your wall is the paywall 🙂 Among many tools that you may use to increase the number of people who become your paying customers, once they hit the paywall, are cognitive biases.
You may heard of them if you have a peripheral interest in psychology.
Today, Max will tell you about using cognitive biases to significantly increase your app’s conversion rate.
Today’s topics include:
- Max Amelang’s bio
- About…