We may be witnessing the makings of a new tech industry feud between competitors. Figma has sent a cease-and-desist letter to popular no-code AI startup Lovable, Figma confirmed to TechCrunch.
The letter tells Lovable to stop using the term “Dev Mode” for a new product feature. Figma, which also has a feature called Dev Mode, successfully trademarked that term last year, according to the U.S. Patent and Trademark office.
What’s wild is that “dev mode” is a common term used in many products that cater to software programmers. It’s like an edit mode. Software products from giant companies like Apple’s iOS, Google’s Chrome, Microsoft’s Xbox have features formally called “developer mode” that then get nicknamed “dev mode” in reference…