After spending most of his time at the Disney upfronts mocking his parent company’s competition, ABC late night host Jimmy Kimmel ended his monologue with a somber plea to the advertising community.
“I know it’s not part of our multi-platform, but support ’60 Minutes.’ They deserve it. You have the power because you have the money. Support journalism. It’s important, and it doesn’t work without you,” Kimmel said on Tuesday.
Typically, the upfronts are a time when each of the major media companies shows off their wares and unapologetically asks advertisers for money. Someone reaching across the broadcast aisle, so to speak, isn’t just unusual. It’s…