Is race or passport-based pricing making Thailand less attractive to foreign tourists?

As Thailand courts more “quality tourists,” the practice of charging foreigners extra may be doing more harm than good to its global image.

PATTAYA, Thailand – Thailand has long been celebrated for its hospitality, affordability, and vibrant culture — drawing millions of tourists annually to places like Bangkok, Chiang Mai, and beach destinations such as Pattaya and Phuket. But behind the smiles and sunsets, an issue that continues to simmer quietly is dual pricing — the practice of charging foreign tourists more than locals for the same goods or services.

From national parks to hospital fees, museum entries, and even some privately run…

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