Alphabet’s Google said on Tuesday it would put artificial intelligence (AI) into the hands of more web surfers while teasing a US$249.99-a-month subscription for its AI power users, its latest effort to fend off growing competition from start-ups like OpenAI.
Google unveiled the plans amid a flurry of demos that included new smart glasses during its annual I/O conference in Mountain View, California, which has adopted a tone of increased urgency since the rise of generative AI challenged the tech company’s long-time stronghold of organising and retrieving information on the internet.
In recent months, Google has become more aggressive in asserting it has caught up to competitors after appearing flat-footed upon the release of Microsoft-backed OpenAI’s ChatGPT in 2022.
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