Online, it’s called ‘The Manosphere’: a loose, algorithm-fuelled ecosystem of male influencers, forums and podcasts offering young men advice on self-improvement, masculinity, dating, and power.
On the surface, it can look like self-help – and for some, it offers a sense of direction, discipline or belonging.
But woven through much of this content is a worldview which frames gender relations in adversarial terms and can lead to hostility towards women and progressive ideas.
Prime Time spoke to four men who engaged with this content in different ways, and who, in their own words, recognised how the content could quietly shift their thinking over time….