Transforming approaches to public health challenges in Africa, the project Mainstreaming Behavioural Insights into Public Health in the African Region has marked a milestone in integrating behavioural sciences into health systems. Spearheaded by the WHO Behavioural Insights (BI) Unit at headquarters, alongside the Health Promotion and Social Determinants of Health Unit at the WHO Regional Office for Africa and several country offices, this initiative has empowered four pilot countries – Burkina Faso, Namibia, Tanzania and Zambia – to adopt innovative strategies that bridge the gap between human behaviours and health outcomes.
The adoption of behavioural insights into public health is key to understanding the factors that influence human decision-making and behaviours. These insights can, in turn, inform the design…