This week in artificial intelligence, newsmakers include Google, Claude, Microsoft, Nvidia and Saudi Arabia.
Brands Must Lean Into AI Chatbots as Google Search Changes
AI chatbots are transforming how search works, making traditional SEO tactics less effective.
“It is fundamentally changing the search engine optimization (SEO) universe,” Local Falcon CEO David Hunter told PYMNTS in an interview. “It’s not just a little algorithm update… The concept of being visible in a search engine is changing dramatically.”
In the past, businesses relied on keyword-rich pages and inbound links to rank. Now, Google’s large language models deliver results based on conversational context and user intent.
Local Falcon’s research highlighted a change in how…