Changes to Google Search, Claude Gets a Voice

This week in artificial intelligence, newsmakers include Google, Claude, Microsoft, Nvidia and Saudi Arabia. Brands Must Lean Into AI Chatbots as Google Search Changes AI chatbots are transforming how search works, making traditional SEO tactics less effective. “It is fundamentally changing the search engine optimization (SEO) universe,” Local Falcon CEO David Hunter told PYMNTS in … Read more

Amazon to Refashion Alexa Into AI Agent

Amazon is reportedly turning its digital assistant, Alexa, into an artificial intelligence agent. In the new role, Alexa would be able to complete practical tasks, although the tech giant must resolve some issues that have plagued the voice-activated system’s upgrade, the Financial Times reported Tuesday (Jan. 14). For the last two years, Amazon has worked … Read more