Samsung’s launches is newest campaign in partnership with BBH USA. The campaign features Grammy-winning artist Doechii, who leads the launch of the Galaxy S25 Edge as the latest addition to Samsung’s #TeamGalaxy. The campaign offers a behind-the-scenes glimpse at a day in Doechii’s life alongside her best friend Coco, an albino alligator – a fun and creative nod to her 2024 breakout album Alligator Bites Never Heal.
Samsung Galaxy is pushing boundaries again with the launch of the Galaxy S25 Edge – a revolutionary slim smartphone that reimagines portability without compromising power. Doechii exemplifies how the lightweight and powerful Galaxy S25 Edge can move with you – effortlessly integrating into her dynamic lifestyle without compromising her style.
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