Global health leaders call foul on Coca-Cola’s role in the world’s game
NEW YORK, June 3, 2025 /PRNewswire/ — A powerful coalition of global health experts and advocates is calling on FIFA to end its decades-long partnership with Coca-Cola, accusing the company of “sportswashing” the health harms linked to its sugary drinks. The Kick Big Soda Out campaign highlights how Coca-Cola’s sponsorship directly undermines FIFA’s stated commitments to health and fair play. Ahead of the 2025 FIFA Club World Cup, campaigners are urging immediate action to protect fans—especially children—from misleading brand associations.
Kick Big Soda Out gained global momentum during the 2024 Paris Olympics, with more…