Qantas comes out of its shell with sky-high 3D stunt

Qantas has brought its whimsical flying turtle to life in the heart of Singapore, with the airline’s first 3D anamorphic billboard in the market. 

Created in collaboration with Heckler Singapore, the eye-catching installation is part of Qantas’ “Australia in the sky” campaign and marks a new creative chapter in its ongoing storytelling efforts across the region.

Originally introduced as part of the brand’s narrative push, the turtle now appears soaring through the clouds in a striking 3D illusion. In a statement, Heckler said it designed the visuals using Qantas aircraft windows as a framing device, creating both brand cohesion and the visual depth needed for the anamorphic effect.

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