Bauer Media Group has announced a new partnership with Resuscitation Council UK (RCUK) to help save lives by raising awareness of cardiopulmonary resuscitation (CPR), tackling inequalities in cardiac arrest survival, and expanding access to defibrillators nationwide.
Turning platforms into lifelines
Through its three UK businesses, Bauer Media Group is combining the strength of Outdoor, Publishing, and Audio to deliver life-saving impact at scale.
Bauer Media Outdoor is transforming everyday infrastructure into a lifesaving network of emergency access points. Defibrillators are being installed in select communication nationwide and in bus shelters in Portsmouth, each clearly marked and registered on The Circuit, the UK’s national defibrillator network….