Reports of ad-supported Xbox game streams show Microsoft’s lack of imagination

You can do better than that

That’s a moderately useful option for cloud-curious Xbox players that might not be willing to take the plunge on a monthly subscription, we suppose. But it also feels like Microsoft could come up with some more imaginative ways to use Cloud Gaming to reach occasional players in new ways.

What’s stopping Microsoft from offer streaming players a 30-minute timed demo stream of any available Xbox Cloud Gaming title—perhaps in exchange for watching a short ad, or perhaps simply as an Xbox Live Arcade-style sales juicing tactic? Or why not offer discounted access to a streaming-only Game Pass subscription for players willing to watch occasional ads, like Netflix? Microsoft could even let players spend a couple of bucks to…

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