Xbox Cloud Gaming service is limited to players who have
Microsoft’s game pass subscription, but the company reportedly has plans to offer non-subscribers access paid for by advertising.
Bringing ad-supported gaming to its cloud service would
give brands an entrance into Microsoft’s premium gaming ecosystem, offering access to an engaged audience that was previously restricted to paid subscribers.
Although unconfirmed, ads in
this tier are expected to include two-minute pre-roll video ads that are typically unskippable. The service is undergoing internal testing with Microsoft employees.
The news first appeared around October 2025, when official word came from Microsoft that this
type of service would soon launch.
advertisement
advertisement
Last week The Verge Editor…