Clare Binns is the creative director of Picturehouse Cinemas in the UK, a major exhibiton exec who recently won a BAFTA award for outstanding British contribution to cinema.
She knows her stuff when it comes to cinemas, and in a recent interview with The Guardian she has urged filmmakers to develop shorter films in order to get more people to return to cinemas.
While movies with extended runtimes are not new, what has changed is how movies are consumed with the advent of streaming services. Long runtimes not only restrict the number of showings per day, but also make people more inclined to wait until streaming if a film boasts a runtime more akin to a…