Groove Thing, “The World’s First Internal Music Player,” was available on the NAMM show floor. It may have been tucked away on a single table at the Rock Paper Scissors Innovator Hub, but the humble presentation does not reflect the significant interest in the product. Since launching in June, it’s raised over $500,000 on Kickstarter, and has been featured in DAZED and the San Francisco Gazetteer.
NAMM is all about letting prospective customers try new products, but, for the sake of decorum, no one was using Groove Thing to its full potential. Rather, no one was inserting the product vaginally or anally as advised, in front of the thousands of people traversing the convention.
Instead, we were encouraged to hold the product against our chests and feel how the…