Summary:
- Qantas elevates the Business Class passenger experience through a strategic partnership with R.M. Williams, launching premium amenity kits that blend Australian heritage, design and functionality.
- Sustainability and brand storytelling take centre stage, with recycled materials, Australian-made skincare from Grown Alchemist, and a design inspired by the airline’s founding region.
- The new amenity kits reinforce Qantas’ focus on inflight comfort and differentiation, rolling out across…