Referral traffic from platforms like ChatGPT grew sevenfold over the past year.
Shoppers across Asia are increasingly turning to artificial intelligence (AI) to discover, compare and evaluate products, as tools such as ChatGPT begin to rival traditional search engines and online marketplaces in shaping purchase decisions.
The change is already happening, though adoption remains at an early stage, David Yang, a partner at Bain & Company, Inc., told Retail Asia.
“Many shoppers are already experimenting with AI for shopping research,” he said in an emailed reply to questions. “It’s still early days, but the shift is under way.”
Data from Sensor Tower cited in a Bain report published in August showed that prompts to ChatGPT in Asia jumped almost 70% in the first half…