Google rolled out a brand new experimental AI tool last Thursday called Project Genie. By Friday, video game stocks were tumbling as a result. Gaming industry giants like Unity Software, Roblox, Take-Two, and AppLovin all felt the effects of Project Genie, at least on Wall Street.
Project Genie, which is currently only available to subscribers to Google’s $249 per month AI Ultra plan, is a new generative AI world model from the company’s DeepMind research lab. Project Genie allows users to create interactive virtual worlds. Using nothing but text and image prompts, Project Genie users can create not just the environment, but also characters that interact realistically with the virtual space.