Noctua has earned itself a reputation in the enthusiast space not only for its highly efficient air coolers, but also for its free mounting upgrade kit policy, which allows buyers of Noctua coolers to request a new mounting kit when a new motherboard socket from AMD or Intel launches, even years after they’ve purchased their original cooler. The company recently announced that it has shipped 500,000 of these free mounting upgrade kits since the project started way back in 2006 with the AMD AM2 socket. Noctua also promises that “as new sockets and architectures appear, we will continue to provide free mounting or upgrade kits where technically feasible.”
Noctua explains that the ethos behind the program is to “ensure that a quality product remains useful for many years,”…