Rugby fans took to social media on Thursday night to voice their disappointment over in-game adverts during ITV’s coverage of France vs Ireland.
During the first half of the game, when both teams were setting up for a scrum, an advert for Samsung came on the right-hand side of the screen with the game still on the left.
While it is commonplace in US sports to see split-screen adverts, it is a relatively new concept for European sports coverage.
ITV showing split screen adverts during tonight’s Six Nations rugby game. pic.twitter.com/fDPAMMQMzj
— Jono Read (@jonoread) February 5, 2026
People took to X to voice their disappointment with the in-game advertisements. One user said, “I’m sorry, ITV, I’m not quite sure what I…