Melania is having trouble staying on the field at the Super Bowl weekend box office, where it is bracing itself for a steep decline and a possible tenth-place finish with $2.4 million, according to Friday returns. Others think it could finish slightly higher to come in ninth.
Amazon MGM Studios put out a statement Saturday stressing that the first lady’s documentary, directed by Brett Ratner, is already a win in for cinemas after opening to a better-than-expected $7.2 milion a week ago, the biggest launch in a decade for a doc (that excludes concert pics and nature films from Disney).
“Melania’s strong theatrical performance is a critical first moment that…