The big game set an all-time media record at 137.8 million viewers watched in the second quarter
As America continues to bask in the glow of Bad Bunny‘s monumental Super Bowl LX halftime show, the numbers are in on the big game. On Tuesday, Feb. 10, Nielsen Big Data + Panel announced that Bad Bunny’s performance helped set a new record for peak viewership at 137.8 million viewers turning in the second quarter, drawing in an average of 124.9 million viewers for the game.
The star’s halftime show drew in 128.2 million bringing it in as one of the most-watched performances in Super Bowl history. Kendrick Lamar’s remains the title holder — the GNX hip-hop legend set it last year with 133.5…