Conor McGregor has received a compliance notice from the consumer watchdog over his failure to disclose the commercial nature of posts to his Instagram account.
The former mixed martial arts fighter has more than 46 million followers on Instagram.
He was issued with a compliance notice by the Competition and Consumer Protection Commission (CCPC) for failing to disclose that products relating to Forged Irish Stout on his account had been “promoted in a paid capacity” without using appropriate disclosure labels or tags, such as Ad, #ad or sponsored.
He was directed “to ensure that, in all future instances, where a trader has paid you to use editorial content in the media to…