EXCLUSIVE: Warner Bros/MRC’s theatrical release of Oscar winner Emerald Fennell’s Wuthering Heights smooched $3 million from Thursday previews at 3,000 locations.
Before you comp the movie to the $7M previews for It Ends With Us (which opened to $50M), calm your jets. First, that was a summer release. Second, distribution sources are seeing a big pop for moviegoing on Saturday, Valentine’s Day, with a natural shift of foot traffic from last night to today, and into tomorrow. Let’s not forget the Monday Presidents Day holiday.
The last time Valentine’s Day fell on a Saturday was 11 years ago, when Fifty Shades of Grey opened to $93M over four days, with…