SharkNinja is keeping momentum high for its beauty business.
The company is introducing a new air straightener called SilkiPro Straight, which focuses on both wet and dry styling and uses the brand’s Intelligent Ceramic Heat and RapidDry technologies. It comes with three interchangeable combs and will debut Tuesday on Amazon and the brand’s own website for $249.99.
For Michelle Crossan-Matos, the company’s chief marketing officer, the product was born out of consumer insights. “Over a year ago we weren’t even in skin care, and now we’re the number-one skin device brand,” she said. “That’s because we understand what the consumer is really after. You scan all the comments, see what consumers are saying the pain points are.”
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