Podcast listeners seem to prefer YouTube and Spotify over Apple. Apple wants to change that.
Apple is finally introducing videos to podcasts as it takes aim at the market’s reigning leaders YouTube and Spotify.
But instead of using RSS for the videos, Apple said it is bringing in Http Live Streaming (HLS) technology, which lets consumers’ devices adapt to changing network conditions by automatically raising or lowering the quality of the stream.
Plus, users will be able to toggle between watching podcasts with videos turned on or off.
The company is also introducing dynamic advertising, which will allow podcasters to swap ads in or out. YouTube and Spotify have both said they would launch the tool, but are yet to do so.
Apple does…