MILAN—She’s bringing disco back.
Olympic champion figure skater Alysa Liu has sparked a streaming surge of Donna Summer’s 1978 disco cover of MacArthur Park, an early indication of Liu’s commercial impact within days of her historic gold medal-winning performance in Milan.
U.S. on-demand streams of Summer’s MacArthur Park across all major platforms surged 505% following Liu’s free skate performance to the song on Thursday, according to data from Luminate. Total streams averaged about 12,000 per day in the six days leading into Liu’s free skate, then jumped to about 115,000 on Friday and 139,000 on Saturday, according to Luminate, an entertainment analytics platform that like Sportico is part of Penske…