Following the launch of F1’s ‘All To Drive For’ campaign, featuring acclaimed actor Damson Idris, the Hollywood star is officially joining the F1 family as a Global Brand Ambassador.
It comes after Idris co-starred with Brad Pitt in F1 The Movie, which grossed more than $630 million at the box office, becoming the most successful sports movie of all time.
The partnership brings together Idris’ cultural and creative influence and storytelling power with the global platform of F1, creating moments that resonate both on and off the track and bridging the gap between global entertainment and the world of motorsport.
In the film, Idris captivated audiences as Joshua Pearce, a rising driver within a fictional team embedded in…