GAPP Seeks to Unlock India’s Surimi Market with Modern Research Initiative
The Association of Genuine Alaska Pollock Producers (GAPP) is initiating a comprehensive market assessment in India to explore the potential for Wild Alaska Pollock surimi. This move comes as GAPP seeks to expand its global reach and identify new opportunities for its sustainably sourced seafood.
USDA Grant Fuels Market Research
GAPP issued a Request for Proposals (RFP) on February 23, 2026, inviting market research companies to study the Indian market. The research is partially funded by a grant from the U.S. Department of Agriculture (USDA) Foreign Agricultural Service’s Emerging Markets Program [GAPP News]. This program supports U.S. Organizations in promoting exports to developing countries with commercial potential.
Addressing Barriers to Entry
India presents an intriguing, yet challenging, market for Wild Alaska Pollock. According to GAPP CEO Craig Morris, a lack of established market presence and concerns regarding cold chain logistics have historically limited exports [Seafood Source]. The research aims to identify these barriers and uncover opportunities for increased consumption.
Focus on Consumer Understanding
The market assessment will focus on understanding current surimi consumption patterns in India, identifying consumer perceptions, and developing effective messaging. GAPP aims to highlight the quality, health benefits, and sustainability of Wild Alaska Pollock surimi to appeal to Indian consumers [GAPP News].
Existing Surimi Industry in India
While the market is relatively nascent, India already has a developing surimi processing industry. A 2019 study identified 15 surimi processing plants in the country, utilizing ribbon fish, rani fish, and lizard fish [Seafood Source]. Gadré Marine Export operates three surimi processing units in Gujarat, Karnataka, and Balasore [Seafood Source].
RFP Details and Timeline
The RFP outlines four key objectives: an executive summary of findings, a market trend analysis, a survey of the existing industry, and strategic recommendations. Proposals are due by March 23, 2026, with awards announced the following week [GAPP News]. Funding proposals are capped at USD 42,000 (EUR 35,665).
Addressing Industry Challenges
The research will also analyze challenges within the Indian seafood sector, including a lack of consumer awareness, fragmented industry structure, inadequate cold chain management, and inconsistent quality assurance protocols [Seafood Source].
Submissions should be sent to Ron Rogness at [email protected].
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