Samsung bets on agentic AI on Galaxy S26 and is working with Google to develop ‘AI OS’

Samsung Electronics has launched its latest flagships to kick off this year’s premium smartphone race, with a new focus on privacy features and agentic artificial intelligence designed to further personalise the user experience.

The world’s biggest smartphone manufacturer unveiled the Galaxy S26 series in San Francisco on Wednesday. As is tradition, the line-up features three devices – the entry-level S26, S26+ and premium S26 Ultra.

The smartphones now feature Perplexity, joining Google Gemini and Samsung’s own Bixby to lay the “foundation for more agentic AI experiences – setting the stage for Galaxy devices to become trusted companions”, Seoul-based Samsung said.

The AI service from the California-based Perplexity can be triggered by saying, “Hey, Plex”.

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