I’m a Six Colors Subscriber who likes to draw pictures of data. As in previous years, Jason Snell kindly asked me if I wanted to try drawing some additional graphs based on the 2025 Report Card. In prior years, I’ve looked at the questionnaire data in ways that a social scientist might, mostly focusing on how the answers cluster together across respondents.
This year, Jason’s discussion of the results here at Six Colors and on Upgrade highlighted not just this or that question but a more general feature of the data: the bad vibes. The vibes around Apple seem worse this year. Naturally, we want to know: what can … (here you should imagine me turning my head dramatically while the camera suddenly zooms in) … science … tell us about these vibes?
Well,…