The GAA’s new streaming policy and licensing agreement insist streaming companies at local level uphold the same sponsorship protocols as national broadcasters.
The association’s broadcasting committee has clamped down on the practice of some streaming companies carrying advertisements of companies that are in direct opposition to the association’s national sponsors.
Streaming firms will also no longer be permitted to carry advertisements during live footage of games. Only GAA-approved branding will be permitted during matches, and advertisements will have to be carried during “commercial breaks”. When referenced, the competitions including the title sponsors must be mentioned.
Unless an alternative revenue model is…