If sneakers and ice chests can have subtle cosmetic changes and call it a collaboration, then why can’t earbuds? Today, Beats announced a partnership with Nike for a new special-edition of its Powerbeats Pro 2 earbuds. A brand that knows a thing or two (or three or four) about collabs, Nike is a fitting choice for the audio staple’s first-ever co-branded product. And while it’s merely a color swap with a Swoosh on the side, these headphones have more than enough to make a statement when you wear them.
A Long Time Coming
Beats and Nike share more DNA than most people realize. Going back to the brand’s origins in 2006, Beats was practically born in the locker room, built around athletes and the culture surrounding them….