KUALA LUMPUR, March 23 — Affordable and Apple as concepts are far apart.
Apple’s positioning as a premium brand means that the “cheapest” Apple product still feels pricier than any of the competition.
Then the iPhone 17e comes along and is surprisingly priced similarly to Samsung’s own “value” phone, the Samsung S25FE.
Value is not the same as budget, understand.
This segment belongs to phones that might not pass for the highest-end model in the range, but instead offers enough features to not feel like you’re missing too much.
Like Samsung’s FE or “fan editions” and the iPhone SEs.
This isn’t low-end
But ‘Erna, isn’t that just a midrange phone?’
No, midrange phones are the dullest phones, generally.
Better than entry-level but unexciting.
While the…