Apple has expanded its App Store Connect localization support beyond the 39 languages documented as of July 2024, adding new entries to the locale shortcode reference for app metadata. The exact languages added aren’t confirmed in available documentation snapshots, so the first step is opening that page and counting the entries against the 39 previously listed. If Apple’s communications are accurate, the live reference should now show 50. Confirm before doing anything else. Documentation and UI updates don’t always ship at the same time.
The App Store reaches users across 175 regions, and localized metadata is one of the few product page levers developers control directly, per Apple’s locale shortcode documentation. Each additional supported language is another storefront…