Valve has implemented new rules around advertising, explicitly prohibiting games that force players to watch in-game ads.
The new rules from Valve – available online and first reported by Gaming on Linux – confirm that whilst cross-promotion and product placement are permitted, games that force players to watch or engage with advertising in order to play are not.
Nor should developers use advertising as a “way to provide value to players, such as giving players a reward for watching or engaging with advertising in their game”.
“Developers should not utilise paid advertising as a business…