Imagine
Eleven years ago, I spoke to the folks at SundaySky about the innovative ways they were using video to improve customer experience.
Specifically, they were pioneering the development of SmartVideo technology, which allows brands to send their customers personalized videos that are compiled in real time using their own data.
At the time, they were having particular success in the delivery of proactive customer service messaging. One case study that stood out in my discussion with Jim Dicso, the President and Chief Revenue Officer at the time, was how they were helping AT&T reduce the number of calls to their contact center due to ‘bill shock’.
Now, I am sure everyone can empathise with the idea of ‘bill shock’ as it often occurs when you receive your…